Round table on exploring home buyers' needs in the digital era

The home-buying process is undergoing a dramatic transformation, driven by advancements in digital technology and changing consumer expectations. In a recent round table, experts and industry leaders from diverse industries, including Home Appliances, Interior Design, General Insurance, Furniture, Real Estate and Home Services, came together to discuss how their sectors are adapting to meet the evolving needs of modern home buyers.

Here are the key takeaways from the insightful conversation

Seamless Digital Experiences From instant home loan approvals to smart home appliances, acquiring customers is all about efficiency and personalization.

Home Finance companies are focusing on digitized home loan processes, where customers can receive a soft sanction for their loan within just 10 minutes! Leveraging AI and alternate data sources, they are making the approval process smoother and faster, drastically reducing the time it takes for buyers to secure financing for their dream homes. This innovation ensures that buyers can focus on what truly matters—finding the perfect home—while the financial aspects are handled efficiently in the background.

MecTURING is at the forefront of integrating AI-driven home appliances into everyday life. Their products, like robotic vacuum cleaners and smart kitchen appliances, are designed to be controlled easily via mobile apps, making homes not only smarter but also more convenient to manage.

However, getting customers from multiple demographics and psychographics to adopt these digital experiences is in itself a huge challenge, for which a lot of investment is and needs to be done. They are addressing this challenge of ensuring these advanced technologies are user-friendly for everyone, including those less familiar with tech, ensuring a seamless experience from purchase to daily use.

Rent vs Own Dilemma Companies are disrupting traditional mindsets, promoting furniture rentals as a convenient and affordable alternative to buying.

Furlenco is redefining the traditional mindset of furniture ownership by offering a convenient rental model. While only 6-7% of the market currently opts for rentals, the company is working hard to educate consumers on the benefits—like flexibility, cost savings, and hassle-free moves—especially for those living in urban areas with transient lifestyles. The challenge lies in shifting the societal preference for ownership, but Furlenco is making headway by showcasing how renting can be a practical alternative to buying.

Premium Lifestyle Apps Creating an all-in-one platform for everything from visitor management to booking services, transforming how homeowners and businesses interact with their space.

BelleVie is leading the way with their premium lifestyle app, which combines everything a homeowner might need into a single platform. From visitor management and amenity booking, to home repair and maintenance services, their app simplifies the daily operations. This consolidation of services not only enhances convenience but also offers users a seamless and elevated experience, making managing a home as simple as a few taps on their phone.

Insurance Awareness With only 1% of Indian homeowners currently having home insurance, Anand Rathi Insurance Brokers is on a mission to change this. They’re utilizing digital platforms to make it easier for homeowners to understand and access insurance products, including home insurance, pet insurance, and even title insurance. By focusing on both the acquisition and claims processes, they’re building trust and awareness, ensuring that more homes are protected from unforeseen events. This is crucial in a market where the majority of homeowners are unaware of the affordable options available to safeguard their investments.

Designing Dream Homes Interior design companies are bringing 3D designs and VR walkthroughs into the customer journey, making the process of turning a house into a home more immersive than ever. These tools allow clients to visualize their future spaces in incredible detail before any work begins, reducing the uncertainty and stress that often accompanies home renovation projects. This digital-first approach not only enhances customer satisfaction but also helps Arrivae streamline their operations, ensuring projects are completed on time and to the highest standards.

This discussion was a powerful reminder of how digital solutions are not just conveniences—they are transforming the very fabric of the homeownership journey. By working together and innovating continuously, we’re creating a future where buying, owning, and enhancing a home is more connected, intuitive, and fulfilling for everyone.