By having a digital platform to track and analyze sales interactions, managers gain visibility into each team member's performance, identify areas for improvement, and provide targeted coaching and support. This data-driven approach not only enhances individual performance but also fosters a culture of continuous improvement within the sales team.

Without a digital sales process in place, forecasting becomes significantly more unpredictable. Implementing such a framework enables closer monitoring of prospects in your pipeline, benchmarking key performance indicators and resulting in a more precise estimate of the revenue you are likely to generate.