Andromeda Sales & Distribution Pvt. Ltd.
Andromeda Sales & Distribution Pvt. Ltd. is India’s largest loan distribution network, founded in 1991. Known for its extensive reach, Andromeda serves clients across 100+ cities through 1000+ branches and a network of 25,000+ partners.
Facilitating over Rs. 50,000 crore in loans annually with 125+ lending partners, Andromeda needed a streamlined, efficient system to recommend the top loan offers. Traditionally, each application required the salesperson to evaluate and compare lender policies manually—a time-intensive task that risked losing potential customers if the process was too slow. With growing customer demands and a constantly evolving market, Andromeda sought a solution to automate this process and optimize its loan recommendations for speed, accuracy, and ease of use.
To address these challenges, Andromeda deployed DECIDE—a powerful Business Rule Engine by Celusion Technologies. DECIDE was configured to automate Andromeda's eligibility assessment, handling policies from more than 100 lenders. The system seamlessly matched customers' loan applications against lender policies, filtering and identifying the top recommended loan offers. DECIDE’s advanced rule engine enabled the Credit and Business Analyst teams to automate and update lender policies in real-time, offering precision and agility in decision-making.
The implementation of DECIDE was a key to the go-to-market strategy for One Andro mobile app, ensuring quick, accurate credit decisions and customer satisfaction. Through this app, users can instantly access the top loan offers tailored to their profiles. Behind the scenes, DECIDE processes and compares complex policies of 100+ lenders in milliseconds, providing a delightful instantaneous experience for customers.
The deployment of DECIDE revolutionized Andromeda's loan offer recommendation process. The transition from a manual, time-consuming system to an automated, instant response model enhanced customer satisfaction and loyalty. By offering real-time recommendations through the One Andro mobile app, Andromeda reduced lead drop-offs significantly. This advancement allowed the sales team to focus on relationship building rather than administrative tasks, improving productivity and customer retention rates.
In summary, the integration of DECIDE as a Business Rule Engine empowered Andromeda Sales & Distribution Pvt. Ltd. to maintain its competitive edge as a leading loan aggregator by harnessing technology to provide rapid, reliable, and personalized loan recommendations.
